ADR, Booking Trends & Channel Insights (2018–2020)

This dashboard explores ADR evolution, booking lead times, monthly channel variance, and market segment mix across years. Visuals help revenue managers understand guest behavior, pricing shifts, and performance across OTA and direct channels.

Key Metrics Covered

Booking Pace: OTA vs Direct weekly bookings
Lead Time: Segmenting reservations by advance window
KPI Breakdown: Room Nights, Revenue, ADR
Monthly Variance: MoM OTB comparisons
Mix % & Channel Share: Contribution of each segment
ADR Trends: Month-over-month changes in average rates

Visual Charts

Channel Mix & ADR Change